Public speaking is a competitive but exciting business. The very best public speakers have a variety of public speaking tools they use to create good speeches, present information, keep the audience’s interest and follow up when the speech is over.
The public speaking tools we are talking about are abstract and concrete. Some tools are things you can put your hands on, while others are ideas that great public speakers master to help maximize the effect of their presentations. If you want to become a great public speaker, then you need to understand and master the necessary public speaking tools.
Truly great speech writers know their own limitations. It makes more sense to spend weeks getting educated on a topic you are not familiar with than reading a couple of excerpts on the Internet and hoping you are right. That is why one of the important tools of a great public speaker is a realistic self-inventory of experiences and educational references.
If you need to speak on something you are not familiar with then spend a great deal of time researching it. When you put yourself in front of a group to speak on a subject, that group assumes that you are an expert. If you are unable to present authoritative information and answer questions in a comprehensive manner, then you will instantly lose credibility.
When it comes to research, a great public speaker utilizes as many resources as possible. Some of the most effective tools of a public speaker are an Internet connection and a library card. Carry a pen and small pad of paper with you to keep notes on the things you learn when talking to experts. As a person that puts herself out in front of groups of people with the intent of education those people on a topic, you should always be in a mode to perform research.
When you are crafting a speech that is designed to have an emotional impact on an audience, you need to know everything you can about that audience. That is why great public speakers have two important demographic tools they use to learn about audience attitudes and opinions; market research and personal interviews.
Market research is the numbers and factual data associated with demographics. A serious public speaker subscribes to more than one reliable market research organization to get the data she needs to create targeted speeches.
Market research information is based on geographic location, age, income, buying habits, education and number of people in your household. For example, if you are planning on giving a speech in Buffalo, New York about emerging technologies to a primary male audience ages 18 to 45 then you would use a market research report to tell you if your target audience prefers to buy their products online or at a brick and mortar store. That will impact what information you use in your speech.
You can also get similar market research data for corporations as well. It would include number of employees, annual revenue, average employee income and other important facts. Using the market research information would prevent you from giving a speech centered around surviving as a small business to a corporation with 1,000 employees.
A good public speaker cannot wait to talk to his audience before and after speeches to understand the audience’s attitudes and opinions. When you talk to audience members, write down important points that can be used in creating an effective speech. Market research data is important, but even the best market data can be enhanced when you spend time talking to the actual audience members.
An extremely important tool that all great public speakers have is the ability to think on their feet. There are several situations where a public speaker will need to react quickly to an issue with the audience or a change in the speech agenda. The public speakers that can adapt quickly will find themselves getting asked back for return engagements.
For example, if you have a heckler in the audience that is trying to disrupt your speech then you need to have practiced methods at your disposal to professionally deal with that kind of a situation. If you are a motivational speaker getting ready to talk to a sales group about improving revenue and you find out 10 minutes before your speech that half the sales team was just laid off, then you will need to adjust your material to accommodate the new situation.
A great public speaker needs to sound authoritative and look professional. You can show your personality through your words as you try to gain the audience’s attention. But you should avoid a look that is not professional.
Keep yourself clean shaven and wear appropriate attire for your speaking engagements. Looking the part of an expert is an extremely effective tool for any public speaker. You could have the most interesting speech in the world, but you will lose your audience if you do not look the part.
An effective presentation is enhanced by visual presentations, working product models and multimedia enhancements. The professional public speaker knows how to integrate various parts of the visual presentation into a speech and help the speech to be more effective.
For example, if you are giving a speech on a new product to a marketing group then you would have a PowerPoint slide presentation of the product, a working model of the product to show your audience members and a hard copy product brochure to hand out when the presentation is over.
Too much visual presentation can drown out the message of your speech. People will be staring at your video presentation instead of taking in your message if you do not time it properly. Understand how to use visual presentation tools to make your speeches more effective.
There are many things that can happen during a public speaking engagement that can prevent some audience members from hearing all of the important points of the presentation. Audience members will sometimes talk among themselves and distract those around them, or a restroom break by an audience member may cause that person to miss out on part of your speech.
When you use the information collection tools at PresentNow.me, you have everything you need to collect the contact information for each audience member and follow up your speech with an informative summary. You can interact with audience members and add a level of interest to your speech that may not have been there for some audience members during your presentation.
It is up to you to make sure that the audience receives your information, understands it and acts on it in a productive manner. By using the tools at PresentNow.me, you can be certain that your entire audience receives your information and that you get the results you are looking for.