Public speakers thrive off of connecting with their audiences and strengthening and maintaining these connections have become more important than ever. Public speakers are able to establish and maintain connections through a process called speaker marketing. Speaker marketing is basically a way for public speakers to develop a brand image and obtain even more opportunities through connecting with their audiences via email, social media, and etc. Here are some public speaker marketing techniques.
Always take advantage of the times when your audience is present by obtaining their contact information during your events. One of the best ways to do this is to use a service like Presentnow.me, which allows you to provide a code and website to your audience that will automatically obtain their contact information like their name, phone number, and email. Basically, you will complete your presentation as usual and then you will provide a code on the final slide of your presentation. You will tell the audience that to take out their smart phones to access the website where they will be prompted to provide their contact information. This is simply the best method to do this because having the audience write down their information is time consuming for them and for you because you will have to record them on your computer later. Adding the Internet and smartphones in the mix create another layer of engagement as well, but if you use Presentmenow.me you can rest assured that you can stay in touch with your audience.
Today, most businesses and famous people have a presence on social media websites like Facebook, Twitter, Myspace, and etc. You do not need to divulge personal information on these websites, but you do need to stay connected to your audience and provide them with useful information. Social media networking is not about sending sales messages to people on a daily basis and if you take that approach your message will fall on deaf ears. Social media is all about reaching out to your audience and taking the time to get to know them first by sending useful bits of information, answering questions, and just being accessible to your audience. Only once you have developed a rapport with them over time, you can then ask them to attended your events or purchase your books and other products because they will be useful to them. All of your interactions with the audience should benefit them more than they will benefit you in the beginning, so focus on the solutions that they need. Use their contact information to ask them to join you on social media websites like Facebook and Twitter and chances are that they will follow you initially just because you asked them nicely.
Since Presentnow.me will obtain the email addresses of your audience members, one way to provide extra value and develop a rapport is to send them vital content that they can use after the presentation. It can be a good idea to create a newsletter that can be sent every week or every month to touch base with readers by answering questions, listing updates, and sending useful articles. A mini ebook can be a great way to promote an upcoming book and provide value to audiences. The mini ebook could be a few sample chapters from an upcoming book to get the audience interested or it could be based on some common questions that you receive after your presentations. Either way, just make sure that the ebooks and the newsletters provide useful information and never use them as a means to make hard sells.
Making a podcast is another way to reach out to audiences and provide answers and solutions at the same time. Creating a podcast does take some time, but it can be worth it if it helps you garner even larger audience. In order to create a podcast, you will need some recording software, a computer, a microphone, and an Itunes account. Create a plan about what to cover in the podcast so this could mean that you will discuss your upcoming book, talk about current events in the news that are relevant to your topic, provide clips from your events, or even answer questions that you receive via email from your audiences that signed up on Presentnow.me.
All public speakers should have a website, so you should make one now if you do not already have one. If you do have a website, it would be a great idea to have a blog portion on the site that can show articles and news to your audience. Audiences can also subscribe to your blog to get updates right away or obtain a newsletter. The blog is an added layer of engagement because it gives people a reason to visit your website more often and it will help promote your website in terms of internet marketing as well. Search engines like to see a lot of information on your website and they also look highly upon websites that tend to have more frequent updates.
A media kit is another essential aspect of marketing in general. A media kit is a packet of information about yourself and your business that will be used to represent yourself to media outlets like newspapers, magazines, and television stations. It will usually contain a brief bio, contact information, press releases, a resume, sample questions, as well as business information. Your audiences will not receive a media kit, but it will assist you in terms of media representation. You can produce a media kit on your own or you can outsource the project to a marketing or public relations firm or hire a consultant to assist you.
Work to be accessible to media outlets, so always grant interviews when you are given the opportunity to do so. These interviews will be broadcast on television or shown online and they will introduce you to new audiences without any cost to you.
Create press releases when ever you have anything newsworthy to tell your audiences like if you are publishing a book or if you have a new event or speaking tour coming up. You can write your own press release or outsource the process, but make sure that you distribute the press release online, to your audience and media outlets.
Sometimes it is beneficial to arrange strategic partnerships with other public speakers that share your message and themes. Try to find someone in your area that could possibly speak at some of your events and act as a tag team partner to double your audience and promote your brand. This can be highly beneficial if you vet your strategic partner very carefully in the beginning.
When public speakers keep their audiences engaged, people will be more likely to remember them and it will help them gain an even larger audience in the future. In this day and age with the Internet, smart phones, as well as other types of technology, marketing is no longer optional if you would like to be successful and stand out from the rest. You can make use of all of these public speaker marketing techniques if you keep in touch with your audience using a service like Presentnow.me, so check them out right away to get to know your audience.